Privacy Policy

Last Updated: 1st February 2026

Welcome to LZW Digital. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, transparent, and GDPR-compliant manner. This policy outlines how we collect, use, and protect your information when you interact with our website and services in Rishton, Lancashire, and the wider Ribble Valley.

1. Who We Are

LZW Digital is the data controller responsible for your personal data.

• Company Name: LZW Digital
• Location: Rishton, Lancashire
• Email: info@lzwdigital.co.uk
• Lead Strategist: Luke Davis

2. The Data We Collect

We collect and process data to provide elite digital services and improve your experience. This includes:

• Communication Data: If you email us or use our contact forms, we collect your name, email address, telephone number, and any project details you provide.
• Booking & Appointment Data: When you schedule a consultation via Calendly, we collect your name, email address, and any specific business goals or URLs you provide to help us prepare for our strategic session.
• Technical & Usage Data: Through Google Analytics, we collect information about how you use our website, including your IP address, browser type, and pages visited.
• Client Management Data: For active projects, we may store business information provided by you in our management tools (Google Docs and Google Sheets).

3. How We Use Your Information

We only process your data when we have a legal basis to do so:

• Enquiry Resolution: We store your email communication in our inbox to resolve your query. This is processed under Legitimate Interest.
• Meeting Coordination: We use Calendly to manage our schedule and ensure we are prepared for your consultation. This is processed for the Performance of a Contract or in anticipation of entering into one.
• Business Management: We use Google Workspace tools to manage project timelines, quotes, and client requirements. This is processed for the Performance of a Contract.
• Site Optimisation: We use cookies for Google Analytics to understand our audience and improve our Lancashire SEO strategy. This is processed based on your Consent.

4. Data Storage & Retention

Your data’s security is our priority.

• Third-Party Platforms: We utilise Google Workspace (Docs, Sheets, Drive) and Calendly for business operations. Both providers store data on secure, encrypted servers. As these are US-based providers, we ensure they adhere to standard contractual clauses or equivalent data protection frameworks to protect your information during international transfers.
• Email Retention: Personal data within enquiries is stored in our secure inbox until your enquiry has been fully resolved. Following resolution, we may archive this data for a limited period to maintain business records unless you request its deletion.
• Security: We implement strict access controls to ensure only authorised personnel (lead strategist) can view your data.

5. Cookies

We use cookies to enhance your experience.

• Google Analytics: These cookies help us track site performance. You can choose to accept or decline these via our cookie banner.
• Opt-Out: You can also manage your cookie preferences through your browser settings or by using the Google Analytics Opt-out Browser Add-on.

6. Your Legal Rights

Under the GDPR, you have the following rights regarding your data:

• The Right to Access: You can request a copy of the data we hold about you.
• The Right to Rectification: You can ask us to correct inaccurate information.
• The Right to Erasure: You can ask us to delete your data (“the right to be forgotten”).
• The Right to Data Portability: You can request that we transfer your data to another provider.
• The Right to Withdraw Consent: Where we rely on consent (e.g., cookies), you can withdraw it at any time.

To exercise any of these rights, please contact us at info@lzwdigital.co.uk.

7. Third-Party Links

Our website may include links to third-party sites (such as our sports club partners or dealerships). Clicking those links or using integrated tools like Calendly may allow third parties to collect data about you. We do not control these external sites and encourage you to read their individual privacy policies.

8. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. We encourage you to review this page periodically.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out to:

LZW Digital Rishton, Lancashire

Email: info@lzwdigital.co.uk

Web: lzwdigital.co.uk